Kenra Platinum products are innovative by design and timeless in style. With uniquely advanced formulations, alluring packaging and luxurious fragrances, Kenra Platinum sets the standard for style. Our new Kenra Platinum Shampoo and Conditioner Systems are uniquely formulated to cleanse and moisturize color-treated hair. Available in three hair type regimes: fine/thin, normal/medium, and thick/coarse. All Platinum shampoos are sulfate-free to ensure maximum color retention and shine. All Platinum conditioners are botanically enriched to moisturize and readily detangle, and add softness and shine.